What is a loyalty program?
There are many loyalty systems working with cards. They are developed by large companies, credit card companies, major retailers, specialized companies or small businesses. With the arrival of new technologies, loyalty programs are now accessible to all businesses, from small to large. They simplify life for merchants and provide unlimited possibilities to strengthen customer relationship.Rewards can take many forms: kickbacks, gifts, points that accumulate with each use and qualify for gifts, airline miles redeemable for free airline tickets, money or cash back, etc.